Schmitt, Lars; Haupenthal, Isabel; Bin Ahmed, Faisal - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 7 (2021) 1, pp. 166-177
. A start-up's website is, therefore, often the first point of contact for potential customers, investors, or partners …. Such a website usually explains the new product or service and presents the founding team with its competencies. The user …'s perception of the website and its design can be crucial in determining whether the user is interested in getting in touch with …