The impact of website content dimension and e-trust on e-marketing effectiveness : the case of Iranian commercial saffron corporations
Year of publication: |
2013
|
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Authors: | Rahimnia, Fariborz ; Hassanzadeh, Jaleh Farzaneh |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 5, p. 240-247
|
Subject: | Website content | Website informational dimension | Website design dimension | E-trust | E-marketing effectiveness | Website | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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