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. Following this prescription, marketing scholars have developed strong theoretical arguments in favor of delegating pricing … authority to their salespeople. Given this divergence between theory and practice, we develop and empirically test two … mitigating factors that could potentially explain why firms restrict pricing authority. We test our hypotheses on a sample of 222 …
Persistent link: https://www.econbiz.de/10010421326
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010310668
Persistent link: https://www.econbiz.de/10014495357
containing more than 23,000 price observations from the online market for contact lenses as well as detailed information about … empirical results reveal evidence for lower prices and less price dispersion among e-retailers in comparison to hybrid retailers … in retailer service. A decomposition of the price differential reveals that there may indeed be a competition effect. …
Persistent link: https://www.econbiz.de/10010297335
This introductory essay briefly summarizes the eleven empirical studies of price setting and price adjustment that are …
Persistent link: https://www.econbiz.de/10010336066
exists a linear price function that supports the optimal allocation. …
Persistent link: https://www.econbiz.de/10011558832
price function that supports the optimal assignment of jobs to processors. …
Persistent link: https://www.econbiz.de/10011558833
In this paper we first show that the gains achievable by integrating pricing and inventory control are usually small … for classical demand functions. We then introduce reference price models and demonstrate that for this class of demand … functions the benefits of integration with inventory control are substantially increased due to the price dynamics. We also …
Persistent link: https://www.econbiz.de/10010421327
tariff choice to changes in price. We show that consumer heterogeneity in tariff-specific preferences leads to heterogeneity … in their sensitivity to price changes. Specifically, consumers with tariff-specific preferences are less sensitive to … price increases of their preferred tariff than other consumers. Our results provide an additional reason why firms should …
Persistent link: https://www.econbiz.de/10010421348
Formulating a model which summarises transportation costs, uncertainty and price, we describe how a switch to ICT …
Persistent link: https://www.econbiz.de/10010265246