How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Year of publication: |
2012
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Authors: | Homburg, Christian ; Jensen, Ove ; Hahn, Alexander |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 49-69
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Subject: | business-to-business marketing | pricing | pricing authority | sales management | sales force | Preis | Price | Verkauf | Selling | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople |
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