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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
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Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen
Engels, Barbara - 2023
Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die...
Persistent link: https://www.econbiz.de/10014363831
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Marketing mit Youtube
Nufer, Gerd - 2017
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011710227
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How Nobel Laureates would perform in the Handelsblatt Ranking
Krapf, Matthias; Schläpfer, Jörg - 2012
We compile a ranking of the research output of all Nobel Laureates in economics using the Handelsblatt methodology and compare the outcome to the Handelsblatt ranking of economists in the Germanspeaking area. Our analysis focuses on whether the overall rating scores of the Nobel Laureates are...
Persistent link: https://www.econbiz.de/10010319731
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A Generalization of the Calendar Time Portfolio Approach and the Performance of Private Investors
Hoechle, Daniel; Zimmermann, Heinz - 2007
We present a regression-based generalization of the calendar time portfolio approach which allowsfor the inclusion of continuous and multivariate investor or firm characteristics in the analysis. Ourmethod is simple to apply and it ensures that the statistical results are heteroscedasticity...
Persistent link: https://www.econbiz.de/10011390620
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The Degradation of Distorted Performance Measures
Sloof, Randolph; van Praag, Mirjam - 2008
Baker (2002) has demonstrated theoretically that the quality of performance measures used in compensation contracts hinges on two characteristics: noise and distortion. These criteria, though, will only be useful in practice as long as the noise and distortion of a performance measure can be...
Persistent link: https://www.econbiz.de/10010325988
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Performance measurement and incentive plans
Kauhanen, Antti; Napari, Sami - 2010
This paper explores performance measurement in incentive plans. Based on theory, we argue that differences in the … measurement for white-collar workers is broader in terms of the performance measures, the organizational level of performance … measurement and the time horizon. The intensity of incentives is also stronger for white-collar employees. All of these findings …
Persistent link: https://www.econbiz.de/10010273025