Social media data relevant for measuring key performance indicators? : a content analysis approach
Year of publication: |
2013
|
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Authors: | Heijnen, Joeri ; Reuver, Mark de ; Bouwman, Harry ; Warnier, Martijn ; Horlings, Han |
Published in: |
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39807-0. - 2013, p. 74-84
|
Subject: | Social Web | Social web | Performance-Messung | Performance measurement | Messung | Measurement | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
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