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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented....
Persistent link: https://www.econbiz.de/10014458229
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The influence of marketing scholarship's legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of 'nonprofit marketing thought' by describing how the field's early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted...
Persistent link: https://www.econbiz.de/10010421241
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Small is beautiful: Experimental evidence of donors' preferences for charities
Borgloh, Sarah; Dannenberg, Astrid; Aretz, Bodo - 2010
This paper studies the effect of information about a charity's size on individuals' donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate for various charitable purposes. The results show that if subjects are...
Persistent link: https://www.econbiz.de/10010301692
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Funding, Competition and the Efficiency of NGOs: An Empirical Analysis of Non-charitable Expenditure of US NGOs Engaged in Foreign Aid
Öhler, Hannes; Nunnenkamp, Peter - 2011
-governmental organizations (NGOs). In particular, we analyze whether non-charitable expenditures for administration, management and fundraising … competition is associated with more efficient foreign aid activities of NGOs, rather than leading to excessive fundraising … charitable activities since they are less concerned with collecting private donations through fundraising efforts. …
Persistent link: https://www.econbiz.de/10010305654
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Non-Profit Organizations in a Bureaucratic Environment
Grout, Paul; Schnedler, Wendelin - 2008
How does the environment of an organization influence whether workers voluntarily provide effort? We study the power relationship between a non-profit unit (e.g. university department, NGO, health trust), where workers care about the result of their work, and a bu- reaucrat, who supplies some...
Persistent link: https://www.econbiz.de/10011422184
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Comparing charitable fundraising schemes: Evidence from a natural field experiment and a structural model
Huck, Steffen; Rasul, Imran; Shephard, Andrew - 2013
alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …
Persistent link: https://www.econbiz.de/10010321899
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Altruism and Donations
Cheng, Sao-Wen; Wagener, Andreas - 2000
We examine two types of altruism and their implications for voluntary giving. Philanthropists are altruists who wish to enhance the well-being of others, while individuals with merit-good preferences only wish to further the consumption of certain merit goods by others. Philanthropic donors...
Persistent link: https://www.econbiz.de/10010322064
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Conditional Cooperation and Voluntary Contributions to Public Goods
Keser, Claudia; van Winden, Frans A.A.M. - 2000
We compare a partners condition where the same small group of subjects plays arepeated public good game to astrangers condition where subjects play this game in changing group formations.Subjects in the partners conditioncontribute from the first period on significantly more to the public good...
Persistent link: https://www.econbiz.de/10010324530
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Bidding to give in the Field: Door-to-Door Fundraisers had it right from the Start
Onderstal, Sander; Schram, Arthur J.C.; Soetevent, … - 2011
In a door-to-door fundraising field experiment, we study the impact of fundraising mechanisms on charitable giving. We … and the lottery. Although the all-pay auction is the superior fundraising mechanism both in theory and in the laboratory …
Persistent link: https://www.econbiz.de/10010325653
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Payment Choice, Image Motivation and Contributions to Charity
Soetevent, Adriaan R. - 2009
This paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment …
Persistent link: https://www.econbiz.de/10010325785