In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...

Over the past few years, many commentators have suggested that the Internet is one of the forces driving globalization. This paper tries to assess one aspect of these claims, looking at whether Internet access appears to affect the export performance of enterprises in low- and middle-income...

The paper identifies and analyses the factors that influenced the export performance of firms in the post-liberalization era of the Indian economy. The study is based on primary data collected from fifty-one firms located in the national capital region. Entrepreneurial characteristics,...

This paper analyzes the simultaneous relationship between R&D and foreign sales in Swedish multinational enterprises in the manufacturing sector. We argue that this two-way relationship should especially apply to multinationals based in small open economies due to the firms' high dependence on...

Empirical evidence from French exporters presented in this paper shows that the vast majority of firms follow a strategy of market concentration when market numbers or a combination of market numbers and the share of the key markets is used as an indicator. These results are at odds with many...

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...

Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising....