On the fallacy of neglecting firm size in assessing export marketing strategies
Year of publication: |
1995
|
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Authors: | Trabold, Harald |
Publisher: |
Berlin : Deutsches Institut für Wirtschaftsforschung (DIW) |
Subject: | Internationales Marketing | Internationale Betriebswirtschaftslehre | Betriebsgröße | Frankreich |
Series: | DIW Discussion Papers ; 109 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 775177954 [GVK] hdl:10419/95718 [Handle] RePEc:diw:diwwpp:dp109 [RePEc] |
Source: |
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On the fallacy of neglecting firm size in assessing export marketing strategies
Trabold, Harald, (1995)
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On the fallacy of neglecting firm size in assessing export marketing strategies
Trabold, Harald, (1995)
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