Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates...

Wie wird in KMU, die eine Reform ihrer betrieblichen Partizipationsstrukturen als Antwort auf die wirtschaftliche Strukturkrise planen, während einer Akutkrise mit Blick auf diese Reform und auf die betriebliche Partizipation reagiert? Der vorliegende Beitrag untersucht diese Frage anhand von...

Business network research, service-dominant logic and service system thinking all reflect an interactional interpretation of value creation as the fundamental approach to understanding modern economies and business behavior. This paper aims at contributing to an integrative debate about...

Dieser Kurzaufsatz versucht, Karl Marx als Klassiker ernst zu nehmen. Wir vertreten folgende Thesen: (1) Marx war ein Kämpfer für individuelle Freiheit. (2) Marx war ein Systemdenker, von dem sich die moderne Wirtschaftsethik auch heute noch fruchtbar inspirieren lassen könnte. (3) Marx war...

Dieser Kurzaufsatz versucht, Karl Marx als Klassiker ernst zu nehmen. Wir vertreten folgende Thesen: (1) Marx war ein Kämpfer für individuelle Freiheit. (2) Marx war ein Pionier des Systemdenkens. (3) Marx war ein ökonomischer Autodidakt. Als solchem ist ihm ein kapitaler Fehler unterlaufen....

This paper outlines the foundations of corporate governance. The discussion includes a review on the modern corporation, transaction costs theory, agency costs theory, legal investor protection, investor protection by corporate governance and its various mechanisms, as well as an overview of the...

This paper explores performance measurement in incentive plans. Based on theory, we argue that differences in the nature of jobs between blue- and white-collar employees lead to differences in incentive systems. We find that performance measurement for white-collar workers is broader in terms of...

We examine the implementation of efficient decisions about accepting a special order with asymmetric information by means of a dual transfer pricing mechanism based on Ronen and McKinney (1970). The model is designed in a simple fashion, two vertically related divisions within a firm...

This paper investigates the wealth effects of private equity (PE) investor purchases of shares in German quoted companies. It is the first study to analyze these effects for the German market which is particularly interesting due to its distinct characteristics with regard to the ownership...

Goal structures in family firms seems of particular interest to the field as the overall orientation and the objectives of family firms are determined in an area of potential conflict between the two subsystems of firm and family. We asked shareholders of German family firms to rate the...