Do you love me? The relationship between sport-related branded entertainment and brand love
Year of publication: |
2022
|
---|---|
Authors: | Liebl, Hildegard ; Turčínková, Jana ; Beinhauer, Rupert ; Magano, José |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-15
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | brand love | branded entertainment | content marketing | self-expressiveness of brands | Sport-related branded entertainment |
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