retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the …

of brand switching for stock-outs of promotional products. Furthermore, our study emphasizes outlet switching as a so far …

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be …

and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential … reactions when customers are faced with a reduced or modified assortment and thus, different choice. In this paper, two studies … are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the …

Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of … some evidence into the impact of the extension or termination of these merchandising stimuli." …

, brand-supporting investment. In an incomplete contract environment, vertical merger encourages investment in integrated …

Innovation in fashion retail is critical in order to ensure competitive advantage in a constantly evolving market, in … international trends, mindful of the quality of products, but more price sensitive and less loyal to a brand. The shopping …