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Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and...
Persistent link: https://www.econbiz.de/10012620978
The beneficial effects of diversified income portfolios are well documented in previous research on non-profit organizations. This study examines how different types of organizational missions affect the level of revenue diversification of organizations in one industry, a question that was...
Persistent link: https://www.econbiz.de/10010421244
In many Western countries, local community sport clubs are important providers of leisure, sport, and social programs. These sport clubs are nonprofit organizations, which operate in an increasingly challenging environment. This study considers a club's direct local environment, i.e., the...
Persistent link: https://www.econbiz.de/10011708971
Persistent link: https://www.econbiz.de/10010309951
Demographische und ökonomische Veränderungen der Gesellschaft werfen Fragen nach deren Konsequenzen für den Sport auf. Im Rahmen dieses Beitrags wird untersucht, in welcher Weise die Sportpartizipation in Deutschland von demographischen und ökonomischen Parametern abhängt und wie sich die...
Persistent link: https://www.econbiz.de/10010260949