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it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …
Persistent link: https://www.econbiz.de/10013266202
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10010325593
We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …
Persistent link: https://www.econbiz.de/10010325866
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …
Persistent link: https://www.econbiz.de/10010263301
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...
Persistent link: https://www.econbiz.de/10010284386
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy … advertising in general is positively associated with impulse buying; for males, having a preference for informative advertising is …
Persistent link: https://www.econbiz.de/10010285191
from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …
Persistent link: https://www.econbiz.de/10013270983
Persistent link: https://www.econbiz.de/10014306489
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10010263755
From commercials to movies to fashion, Indigenous artworks have been misused in ways that are offensive to the artists …
Persistent link: https://www.econbiz.de/10014565868