We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …

sessions that included a radio show and facilitated discussions during 17 weekly village-level meetings. Twelve months after …' perceptions about their self-efficacy and influence over their child's development. A linear mediation analysis shows that 20 per …

these predictions. Radio and television penetration and usage are associated with diminished levels of civil conflict and …

-WWII United States. We study the first attempt in the history of mass media to use a radio broadcast targeted at children to … promote an inclusive American society. In 1946, amid persistent racial divisions, the popular radio series The Adventures of … exposing the KKK's bigotry. Using digitized historical data on U.S. radio stations and state-of-the-art radio propagation …