The third Symposium of Economics in Horticulture was organized by the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and the Thünen-Institute of Farm Economics. It took place at the 15th of November 2019 at Weihenstephan-Triesdorf...

As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price promotion is likely to address the limitations of untargeted price reductions. However, there is no prior evidence to support the effectiveness of this approach in promoting...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in...