The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

Although social media have been employed in various business and management scientific domains, their use and role in relation to supply chains has been scant. This paper addresses the gap and adds to this body of knowledge by providing new data and original insights and by showcasing emerging,...