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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
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Mikrokredite: Bedarf auch in Deutschland
Kritikos, Alexander S.; Kneiding, Christoph - In: DIW Wochenbericht 76 (2009) 27/28, pp. 451-456
Fehlende Finanzierung wird als ein zentraler Grund angesehen, warum kleine Unternehmen scheitern. Seit einigen Jahren wird daher versucht, das Instrument der Mikrokredite auch in Deutschland zu etablieren. Eine erste empirische Studie zeigt, dass rund 15 Prozent aller Selbständigen Interesse an...
Persistent link: https://www.econbiz.de/10011602024
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Interdisciplinarity in tech startups development: Case study of "unistartapp" project
Kopera, Sebastian; Wszendybył-Skulska, Ewa; Cebulak, Joanna - In: Foundations of Management 10 (2018) 1, pp. 23-32
Empirical data as well as scientific reports confirm that startups require diverse, in-house competencies in order to … achieve market success. However, while technology-related competencies are usually brought to new tech ventures by their … founders, there is a significant deficiency of market- and management-related competencies, which is reflected in the …
Persistent link: https://www.econbiz.de/10011923168
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Entrepreneurial Competence and Small and medium enterprises’ Profitability: A Case of sunflower oil processing enterprises in Tanzania
Moshi, Rabisante; Matotola, Salum - In: Cogent Business & Management 10 (2023) 2, pp. 1-8
business competencies on SMEs' profitability. A cross-sectional research design whereby data were collected at once from 102 … data. The study's findings reveal that personal, interpersonal and business competencies had a positive significant … profitability of sunflower processing firms. Involvements of personal, interpersonal, and business competencies influence the …
Persistent link: https://www.econbiz.de/10014527498
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Verhaltensforschung am Point of Sale: Ansatzpunkte und Methodik
Silberer, Günter - 2009
Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...
Persistent link: https://www.econbiz.de/10011902045
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Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014556409
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Möglichkeiten und Grenzen eines Malzbiers auf einem stagnierenden Markt: Das Beispiel Vitamalz
Bodden, Nancy - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 170-195
attractive branded malt beer based on modern marketing methods as well as the production and national distribution in a license …
Persistent link: https://www.econbiz.de/10014556428
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Microlending: Is There Demand for Such Loans in Germany?
Kritikos, Alexander S.; Kneiding, Christoph - In: Weekly Report 6 (2010) 14, pp. 105-111
A lack of financial means is viewed as a key reason why small businesses fail. Therefore, also in Germany several institutions tried to establish microloans as a financing tool. A first empirical study, building a benchmark for similar studies in Western Europe, shows that about 15 percent of...
Persistent link: https://www.econbiz.de/10011601303
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Demand side analysis of microlending markets in Germany
Kritikos, Alexander S.; Kneiding, Christoph; … - 2009
In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...
Persistent link: https://www.econbiz.de/10010271099
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Demand side analysis of microlending markets in Germany
Kritikos, Alexander S.; Kneiding, Christoph; … - 2009
In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...
Persistent link: https://www.econbiz.de/10010274539