This thesis aims to add knowledge that contributes to answering the question of how digital transformation technologies can contribute to increasing customer value in logistics and supply chain management (L&SCM), and how manufacturing companies can mindfully use them. The output of the thesis...

Seit Mitte der 1990er Jahre wurde in der Energiewirtschaft der Liberalisierungsprozess gestartet und hat bis heute zu einer Zunahme des Wettbewerbs in der Branche geführt. Wurden vor Jahren die Abnehmer von den Unternehmen lediglich als "Zählernummer" wahrgenommen, so handelt es sich heute um...

Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

Card issuers have mainly relied on rewards programs as their main strategic driver to increase electronic payments. However, there is scarce evidence on the effectiveness of rewards programs. This paper offers novel evidence on two key issues: i) it measures the impact of rewards programs on the...

This paper attempts to investigate empirically the strength of intra-city football club support and seeks to test the commonly held belief among the sports community that supporters will not switch allegiance between city rivals very readily. To test this phenomenon data on the attendances of...

Die vorliegende empirische Studie soll zeigen, wie sich Bonusprogramme, speziell Treueprogramme und Kundenkarten, auf das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von Bachelorstudenten des Studiengangs Business Administration der...

Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...