of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field. …

application in marketing research are outlined. …

marketing industry of how to benefit from them. …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on …

-proof, unanimous, tops-only random social choice function satisfying a compromise property, is single-peaked. Conversely, every single …

The compromise enhancing effect of lobbying on public policy has been established in two typical settings. In the first …