Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Year of publication: |
2014
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Authors: | Maiwald, Anna ; Teichmann, Julia ; Pätzmann, Jens U. |
Published in: |
Markenbrand. - Neu-Ulm : Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, ISSN 2195-4933. - 2014, 2/2014, p. 8-16
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Publisher: |
Neu-Ulm : Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding |
Subject: | Öffentlichkeitsarbeit | Marketing | Marketingmanagement | Werbung | Luxusgüter | Online-Marketing | Luxus | Luxusmarken | Medienarbeit | Social Media | Newsroom | Markenführung | Marketing-Kommunikation | Branding | Public Relations | PR |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | German |
Other identifiers: | 800300378 [GVK] hdl:10419/103302 [Handle] RePEc:zbw:hnumbr:103302 [RePEc] |
Classification: | M31 - Marketing ; M3 - Marketing and Advertising ; M37 - Advertising ; M30 - Marketing and Advertising. General |
Source: |
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Maiwald, Anna, (2014)
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Maiwald, Anna, (2014)
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