This manuscript analyzes start-ups' usage of different communication strategies (information, response, involvement … multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication … the two areas is largely missing. This applies in particular to the effect of different decision logics and communication …

. Organizations are aware of the possibilities that may occur from developing social media communication strategies, but oftentimes … forget to predict and block negative consequences. Information spreadability and bad communication practices are the perfect … trigger of a social media crisis, which is why it is crucial for organizations to know what kind of communication, both …

Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die … Selbstverständnis der Aufgaben, die die externe Kommunikation im Statistischen Bundesamt heute erfüllen muss. … the last decades, moving from mere dissemination to digital communication. The changes were triggered by the process of …

zielgruppengerechte Kommunikation in den Fokus, auch beim Großprojekt Zensus 2022. Für die identifizierten Zielgruppen wurde eine … umfassende Kommunikation im Digitalen, aber auch auf Plakaten, in Printmedien und im Radio entwickelt. Anfragende konnten über … group-oriented communication, also in the large-scale 2022 Census project. For the identified target groups, a comprehensive …

Ergebnisse mit einer Diskussion um Wertehaltungen in der Krise an und verknüpft sie mit Aspekten der Kommunikation. Der Artikel … schließt mit einer Zusammenführung von Kompetenz und Kommunikation im Verlauf einer Krise ab und legt damit den Grundstein für …

email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and …

media consumption and communication behavior that originate in the use of web 2.0 platforms. The authors demonstrate how … candidates how to handle the chances and threats that originate in this new communication technology. …

goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most …

relations that are also related to communication. We employed a methodological approach based on a systematic review of … relations. We identified 19 communication dimensions of corporate governance, consolidating related concepts into ten. The … originality of this research lies in identifying key communication dimensions of corporate governance as an institutional …