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start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose … the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this … study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs …
Persistent link: https://www.econbiz.de/10011659892
, significant progress has been made in the last several years, youth entrepreneurship programme in Montenegro is still in its early …
Persistent link: https://www.econbiz.de/10011516734
The paper investigates survival patterns of Brazilian franchising firms during the 1994-1999 period. First, at a more … indicated a drastic decay in survival after only a few years and contrasts with the higher survival of firms in the franchising …
Persistent link: https://www.econbiz.de/10010274734
prominent than contract-based governance in the multi-unit franchise network and the cross-franchising network, negatively … cross-franchising network. In contrast, contracts were more prominent than trust in single-unit franchising, negatively …
Persistent link: https://www.econbiz.de/10011995314
Academic entrepreneurship is the process by which an individual or group of individuals linked through their work to a … university or research centre use knowledge created in their research to set up business ventures or spin-offs. With the Theory … identified as the main antecedent of entrepreneurial intention the attitude towards entrepreneurship. This was in turn influenced …
Persistent link: https://www.econbiz.de/10012115925
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de/10014525632
Los emprendedores conocen mucho acerca del producto o servicio que elaboran, pero en gran medida pueden carecer de un componente de conocimientos en el área comercial que les permita identificar los clientes que mas valorarían su producto o servicio. Esta situación se observa más en...
Persistent link: https://www.econbiz.de/10011460788
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012601088
the theory of planned behavior (TPB), the study investigated the factors that influence the purchase of EEAs by young …
Persistent link: https://www.econbiz.de/10012601101
in Indonesia. Lending the network theory and the Pareto concept, we propose a concept on The Pareto sales network asset …
Persistent link: https://www.econbiz.de/10012703499