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Nutzung und Wirkung von Video-Content in Online-Jobbörsen: Erkenntnisse einer explorativen Studie
Pagel, Sven; Goldstein, Sebastian - 2009
regarding aspects of usability and cognitive perceptions. On basis of its intrinsic raison d'être moving images can be …
Persistent link: https://www.econbiz.de/10010266121
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Kommunikationscontrolling von Digital Signage: Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Pagel, Sven; Jürgens, Alexander; Günther, Janina; … - 2011
Einkauf ist Erlebnis. Nicht nur in Flagship-Stores, sondern auch im klassischen Supermarkt stehen dem Handel digitale Instrumente zur Verfügung, um die Sinne der Kunden vielfältig anzusprechen. So auch mittels Digital Signage. Vermehrt finden sich derartige Monitore in den Märkten. Oft werden...
Persistent link: https://www.econbiz.de/10010286917
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Gebrauchstauglichkeit digitaler Lesemedien
Geis, Veronika - 2014
incorporated during the development of the Apps? This paper sketches the qualitative empirical research method of Usability test …-ing, and applies it. It is engaged with DIN standards, laws and guidelines con-cerned with the theme »Usability in Mobile … for their usability. The main focus of attention is the navigation: which of the tested concepts do offer the simplest …
Persistent link: https://www.econbiz.de/10012267186
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Digitale Schriftmedien - Eine Melange aus Informationsgut und Software
Hagenhoff, Svenja - 2014
Since the introduction of mobile devices as smartphones, tablets or specific e-book readers, the print industry offers its products, such as books, newspapers and magazines, more and more of¬ten in digital form. While the ›original‹ products were characterized by paper and its physical...
Persistent link: https://www.econbiz.de/10012267188
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Backward Compatibility to Sustain Market Dominance – Evidence from the US Handheld Video Game Industry
Claussen, Jörg; Kretschmer, Tobias; Spengler, Thomas - 2010
The introduction of a new product generation forces incumbents in network industries to rebuild their installed base to maintain an advantage over potential entrants. We study if backward compatibility can help moderate this process of rebuilding an installed base. Using a structural model of...
Persistent link: https://www.econbiz.de/10010427782
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Gaining insight into membership strategy: Competitive advantage by shaping institutions
Brandt, Thiemo; Bresser, Rudi K. F. - 2012
Institutions matter greatly in the development of competitive advantage. Different institutional strategies to manipulate and shape institutions are discussed in the literature. This paper aims at extending the existing conceptual model of membership strategy. Despite being referenced...
Persistent link: https://www.econbiz.de/10010308293
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Towards an employer brand - An evidence-based approach to develop an employer brand: A case study of a Berlin-based business incubator in the online and mobile gaming industry
Fischer, Ingo; Kieler, Julia - 2015
This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...
Persistent link: https://www.econbiz.de/10011282564
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Ist es Spiel oder Arbeit? In der Videospielindustrie werden Kinder zu Mitentwickler:innen - ohne klare Regelungen
Ferdinand, Jonas; Fitterer, Sarah; Greb, Maximilian - 2024
Die Verknüpfung von Spiel und Arbeit, Playbour genannt, ist für das Geschäftsmodell von großen Computerspiel …
Persistent link: https://www.econbiz.de/10014515224
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Places and spaces in the weightless economy
Gong, Huiwen - 2016
Proposition of the 'end of geography' based on globalization and digitalization has been heavily criticized by different geographers in the last decades. This paper mainly focuses on the digitalization side of debate because of the more obvious and contradictory relationships between geography...
Persistent link: https://www.econbiz.de/10011559985
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The Impact of Business Intelligence Tools on Performance: A User Satisfaction Paradox?
Wieder, Bernhard; Ossimitz, Maria-Luise; Chamoni, Peter - In: International Journal of Economic Sciences and Applied … 5 (2012) 3, pp. 7-32
While Business Intelligence (BI) initiatives have been a top-priority of CIOs around the world for several years, accounting for billions of USD of IT investments per annum (IDC), academic research on the actual benefits derived from BI tools and the drivers of these benefits remain sparse. This...
Persistent link: https://www.econbiz.de/10011310233