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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
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Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen
Engels, Barbara - 2023
Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die...
Persistent link: https://www.econbiz.de/10014363831
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Marketing mit Youtube
Nufer, Gerd - 2017
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011710227
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Der türkische Tomatensektor: regionale Gesichtspunkte und räumliche Marktintegration
Weitzel, Enno-Burghard; Keskin, Gülsen; Brosig, Stephan - 2008
in Turkey. We describe the structure and development of this sector from the year 1990 onwards, covering farms in primal … the coasts of Turkey, while the interior provinces are rather separated. In some cases price transmission only occurs when …
Persistent link: https://www.econbiz.de/10010299320
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The New Keynesian Phillips Curve in an Inflation Targeting Country: The Case of Turkey
Gozgor, Giray - In: International Journal of Economic Sciences and Applied … 6 (2013) 1, pp. 7-18
The possible short-run trade-off between the inflation (gap) and the output (gap) remains a critical policy issue for any emerging economy; particularly when an implicit or an explicit inflation targeting monetary policy is considered. The New Keynesian Phillips Curve (NKPC) has recently set up...
Persistent link: https://www.econbiz.de/10011310240
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The External Finance Premium and the Financial Accelerator: The Case of Turkey
Cambazoğlu, Birgül; Karaalp, Hacer Simay - In: International Journal of Economic Sciences and Applied … 6 (2013) 1, pp. 103-121
premium and thus the effect of the increase in the external finance premium which diminishes output for Turkey over the period …
Persistent link: https://www.econbiz.de/10011310246
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Turkey and the Europan Union: Possible incidence of the EU accession on migration flows
Glazar, Ondřej; Strielkowski, Wadim - 2009
This paper analyzes possible incidences of Turkish EU accession on the emigration from Turkey to the European Union … scenarios of Turkish migration to the EU. Eventual migration flows from Turkey into the EU are forecasted based on the estimated … results. We find that seemingly unrelated regressor is the most efficient estimator that can be applied in Turkey-EU migration …
Persistent link: https://www.econbiz.de/10010322162