Managing social media communications at Garanti Bank
Year of publication: |
[2017]
|
---|---|
Authors: | Varnali, Kaan ; Ersoy, Evrim ; Tanriverdi, Sezin Gul ; Terzi, Elif |
Published in: |
Strategic marketing cases in emerging markets. - Cham : Springer, ISBN 978-3-319-51545-8. - 2017, p. 99-106
|
Subject: | Türkiye Garanti Bankası <Istanbul> | Social Web | Social web | Online-Marketing | Internet marketing | Bank | Türkei | Turkey | 2014-2015 |
-
The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce, (2016)
-
Social media : the new trend in marketing communication
Zairis, Antonios, (2015)
-
Social media marketing : exploring the user typology in Turkey
Çiçek, Mesut, (2013)
- More ...
-
A holistic framework for patient experience : 5P model
Ozcelik, Ayse Bengi, (2021)
-
Customer responses to service failures on social media
Varnali, Kaan, (2021)
-
Mobile marketing : fundamentals and strategy
Varnali, Kaan, (2011)
- More ...