This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is … becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the …

doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of … competition policy towards sports associations and clubs. Nowadays, virtually all activities of sports associations that govern … and organize a sports discipline with business elements are subject to antitrust rules. This includes genuine sporting …

sports markets have largely been neglected so far in this kind of research although they possess the characteristics of … multisided markets. We contribute to filling this gap by describing the platform elements of professional suppliers of sports … add to the existing knowledge. Among these problems are integrative pricing strategies of sports clubs towards such …

, professional sports markets have largely been neglected so far in this kind of research although they possess the characteristics … professional suppliers of sports events and conceptually outlining issues where an application of this theoretical framework is … strategies of sports clubs towards such different customer groups like attendees, broadcasters, sponsors, etc., including their …

doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of … competition policy towards sports associations and clubs. Nowadays, virtually all activities of sports associations that govern … and organize a sports discipline with business elements are subject to antitrust rules. This includes genuine sporting …