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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967

Changing identity: Retiring from unemployment

Hetschko, Clemens; Knabe, Andreas; Schöb, Ronnie - 2011

Using data from the German Socio-Economic Panel from 1984-2009, we follow persons from their working life into their retirement years and find that, on average, employed people maintain their life satisfaction upon retirement, while long-term unemployed people report a substantial increase in...

Persistent link: https://www.econbiz.de/10010306211

Changing Identity: Retiring from Unemployment

Hetschko, Clemens; Knabe, Andreas; Schöb, Ronnie - 2011

Persistent link: https://www.econbiz.de/10011601041

Driving forces behind informal sanctions

Falk, Armin; Fehr, Ernst; Fischbacher, Urs - 2005

This paper investigates the driving forces behind informal sanctions in cooperation games and the extent to which theories of fairness and reciprocity capture these forces. We find that cooperators' punishment is almost exclusively targeted towards the defectors but the latter also impose a...

Persistent link: https://www.econbiz.de/10010267590

Changing identity: Retiring from unemployment

Hetschko, Clemens; Knabe, Andreas; Schöb, Ronnie - 2011

Persistent link: https://www.econbiz.de/10010277371

Gender norms, violence and adolescent girls' trajectories: Evidence from a field experiment in India

Andrew, Alison; Krutikova, Sonya; Smarrelli, Gabriela; … - 2022

Striking gender gaps persist in fundamental aspects of human welfare. In India, the setting of this paper, these gaps are particularly large. Interventions often target adolescent girls with the aim of empowering them to make choices that go against the status quo - to remain in school longer or...

Persistent link: https://www.econbiz.de/10014480527

Crime, punishment and social norms

Weibull, Jörgen W.; Villa, Edgar - 2005

We analyze the interplay between economic incentives and social norms when individuals decide whether or not to engage in criminal activity. More specifically, we assume that there is a social norm against criminal activity and that deviations from the norm result in feelings of guilt or shame....

Persistent link: https://www.econbiz.de/10010281166

Like What You Like or Like What Others Like? Conformity and Peer Effects on Facebook

Egebark, Johan; Ekström, Mathias - 2011

Users of the social networking service Facebook have the possibility to post status updates for their friends to read …

Persistent link: https://www.econbiz.de/10010320204

Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien

Schleife, Felix - 2019

Persistent link: https://www.econbiz.de/10014566202

Total consumer time: A new approach to identifying digital gatekeepers

Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021

most of their revenues from advertising. In order to maximize revenues these platforms often aim at maximizing the time … that consumers spend within their ecosystems so as to channel consumers' attention to advertising clients or - in case of … through advertising these attention platforms can have significant impact on which products receive consumer attention in the …

Persistent link: https://www.econbiz.de/10012604134

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