Similar Search Results

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967

How global are global brands? An empirical brand equity analysis

Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...

Persistent link: https://www.econbiz.de/10010368391

Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien

Schleife, Felix - 2019

Persistent link: https://www.econbiz.de/10014566202

Total consumer time: A new approach to identifying digital gatekeepers

Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021

[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...

Persistent link: https://www.econbiz.de/10012604134

Liberté toujours? Gerechtigkeit und Gemeinschaft in neoliberalen Arbeitsregimen am Beispiel der Amway GmbH

Groß, Claudia; Haunschild, Axel - In: Zeitschrift für Personalforschung (ZfP) 27 (2013) 2, pp. 81-102

', der entlang von vier Dimensionen eine Balance zwischen den Werten Freiheit, Gemeinschaft und Gerechtigkeit herzustellen … problems with the values of justice and community and how organizations seek to address and partially solve these tensions. We …

Persistent link: https://www.econbiz.de/10011306998

Does community context have important bearings on the divorce rate? A fixed-effects study of twenty Norwegian first-marriage cohorts

Lyngstad, Torkild H. - 2006

Decisions to divorce could be affected by a number of characteristics of the local community. Community characteristics … community-level factors that may influence a couple's risk of divorce: Socioeconomic conditions, the local marriage market, and … the normative climate. Discrete-time hazard models with community-level fixed effects are estimated using a register …

Persistent link: https://www.econbiz.de/10010352590

The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction

Araújo, Joana; Pereira, Inês Veiga; Duarte Santos, José - In: Administrative Sciences 13 (2023) 5, pp. 1-16

This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire distributed to people who bought, during the...

Persistent link: https://www.econbiz.de/10014333262

Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327

The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

Persistent link: https://www.econbiz.de/10014494437

Understanding effective factors affecting brand equity

Gilitwala, Bhumiphat; Nag, Amit Kumar - In: Cogent Business & Management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014505403

1
2
3
4
5
6
7
8
9
10
Next
Last