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How strategic conformity interacts with innovation: An empirical study on Korean manufacturing firms from the perspective of optimal distinctiveness
Lim, Myung Sub; Kim, Choo Yeon; Yoo, Jae Wook - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-18
Whether to have a similar or different strategy than firms in same industry is the fundamental question for firms that … conforming to industry norms and different by implementing innovation, leading to high performance. The primary rationale is that … innovation. It also suggests that firms in the industry with high volatility have difficulties in managing optimal …
Persistent link: https://www.econbiz.de/10012620430
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Heterogeneous worker ability and team-based production: Evidence from major league baseball, 1920-2009
Papps, Kerry L.; Bryson, Alex; Gomez, Rafael - 2010
the entire history of professional major league baseball. The data are then aggregated to the team level for the period …
Persistent link: https://www.econbiz.de/10010285515
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Distance to frontier and appropriate business strategy
Coad, Alex - 2008
This paper is an empirical test of the hypothesis that the appropriateness of different business strategies is conditional on the firm's distance to the industry frontier. We use data on four 2-digit high-tech manufacturing industries in the US over the period 1972-1999, and apply...
Persistent link: https://www.econbiz.de/10010328409
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How does obtaining intellectual property rights impact technology commercialization strategy for start-up innovators? Reconciling the effects on licensing vs. financing
Wakeman, Simon - 2012
The importance of intellectual property (IP) rights for commercializing innovation is well established. Moreover … innovation alone, it is not clear how obtaining IP rights will impact the choice between licensing product rights and continuing … and the implications for commercialization strategy. The paper empirically examines the relationship between the status of …
Persistent link: https://www.econbiz.de/10010352081
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Open innovation, networking, and business model dynamics: The two sides
Gay, Brigitte - In: Journal of Innovation and Entrepreneurship 3 (2014), pp. 1-20
of big pharmaceutical companies and venture capital firms which interact in open innovation with small biotech companies. …
Persistent link: https://www.econbiz.de/10011540248
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Innovation management of German wineries: From activity to capacity - an explorative multi-case survey
Dressler, Marc - In: Wine Economics and Policy 2 (2013) 1, pp. 19-26
Innovation is declared as key to success in increasing competition. This study explores the innovation activities of … German wineries. A multi-case survey of 25 wineries shows rich innovation portfolios with diverse activities. The innovation … activities of the wineries indicate diminishing product centricity in the industry, since innovation is pursued not only for …
Persistent link: https://www.econbiz.de/10011986475
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Global supply chain: The consolidators' role
Caiazza, Rosa; Volpe, Tiziana; Stanton, John L. - In: Operations Research Perspectives 3 (2016), pp. 1-4
Challenges and opportunities of the global market lead agro-food small and medium firms (SMEs) to focus their source of value on production of high quality goods and implementation of flexible and robust supply chains. Despite the relevance of consolidators in the supply chain, few articles...
Persistent link: https://www.econbiz.de/10011825925
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Managing Innovation in an Unstable World: Challenges of Global Competition for European Innovative and Proactive Firms
Binder, Carlo; Mantovani, Andrea - 2017
Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to … and the ensuing support for environmental policies (or the lack thereof), their innovative strategy may reveal either …
Persistent link: https://www.econbiz.de/10011920395