Innovations in Major League Baseball catalysing factors : when winning is not enough
André Richelieu and Andrew Webb
| Year of publication: |
2017
|
|---|---|
| Authors: | Richelieu, André ; Webb, Andrew |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 17.2017, 3, p. 220-236
|
| Subject: | baseball | branding | innovation | isomorphism | sports marketing | strategy | Profisport | Professional sports | Sportmarketing | Sports marketing | Innovation | Ballsport | Ball game | Markenführung | Brand management | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849755