Narrow search
Showing 1 - 10 of 10,041
Cover Image
Social media usage behaviour of students in Finland and Germany and its marketing implications
Schlich, Axel - 2011
media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media … landscape inevitably have an impact on marketing as well. The media are the channels through which messages move from sender to …
Persistent link: https://www.econbiz.de/10011304552
Cover Image
Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
Cover Image
Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Cover Image
Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
Cover Image
Social media and mental health
Braghieri, Luca; Levy, Ro'ee; Makarin, Alexey - 2022
The diffusion of social media coincided with a worsening of mental health conditions among adolescents and young adults in the United States, giving rise to speculation that social media might be detrimental to mental health. In this paper, we provide the first quasi-experimental estimates of...
Persistent link: https://www.econbiz.de/10013197560
Cover Image
Symptom or Culprit? Social Media, Air Pollution, and Violence
Du, Xinming - 2023
This paper provides the first causal evidence that hostile activities online lead to physical violence. Given the recently documented relationship between pollution and social media, I exploit exogenous variation in local air quality as the first step to instrument for online aggression. In an...
Persistent link: https://www.econbiz.de/10014290206
Cover Image
When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
Cover Image
Bitcoin - das Zahlungsmittel der Zukunft?
Sorge, Christoph; Krohn-Grimberghe, Artus - In: Wirtschaftsdienst 93 (2013) 10, pp. 720-722
Persistent link: https://www.econbiz.de/10010327957
Cover Image
Surfing Alone? The Internet and Social Capital: Evidence from an Unforeseen Technological Mistake
Bauernschuster, Stefan; Falck, Oliver; Wößmann, Ludger - 2011
Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging …
Persistent link: https://www.econbiz.de/10011601034
Cover Image
Incentives and two-sided matching: Engineering coordination mechanisms for social clouds
Haas, Christian - 2014
The Social Cloud framework leverages existing relationships between members of a social network for the exchange of resources. This thesis focuses on the design of coordination mechanisms to address two challenges in this scenario. In the first part, user participation incentives are studied. In...
Persistent link: https://www.econbiz.de/10011889531