Showing 1 - 10 of 415
The paper presents a review of selected definitional issues, theoretical concepts and most recent empirical evidence related to the phenomenon of immigrant self-employment. Based on the appraisal of gathered material it also points to possible areas of development of future research in the field.
Persistent link: https://www.econbiz.de/10011470849
The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...
Persistent link: https://www.econbiz.de/10011332309
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications 'translating' insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10011332341
An underdog brand is a brand with humble resources that competes with passion and determination against competitors that dominate a market. Numerous anecdotal examples and a few research articles of underdog brands exist, yet the understanding of what an underdog brand is and how brands can use...
Persistent link: https://www.econbiz.de/10014502025
The importance of design has been recognised by scholars from different fields such as artificial sciences and engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential enabler of innovation, it still acknowledges a wide...
Persistent link: https://www.econbiz.de/10010409452
This paper presents the results of a comprehensive literature review of the organization of purchasing covering the period from 1967 to 2009. The review provides a structured overview of prior research topics and findings and identifies gaps in the existing literature that may be addressed in...
Persistent link: https://www.econbiz.de/10010421363
This paper reviews research findings on entrepreneurial top management teams within the last 20 years. It concentrates on team-based management factors and their influence on a new venture's growth and ability to raise capital. This paper integrates recent findings and provides an overview of...
Persistent link: https://www.econbiz.de/10010421371
This paper presents a thorough analysis of the research field of Social Innovation (SI). It seeks to contribute to the understanding of how this dynamic research field has developed since the early 2000s by addressing three main topics. First, an analysis of the current intellectual structure of...
Persistent link: https://www.econbiz.de/10012254838
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382