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Although there are several studies about innovation and New Services Development (NSD), investigations about innovation in ICT firms are rare, in particular identifying the attributes that generate NSD in ICT firms in a single study. Thus, the objective of this research was to identify the...
Persistent link: https://www.econbiz.de/10011849187
This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was...
Persistent link: https://www.econbiz.de/10011946707