We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

most of their revenues from advertising. In order to maximize revenues these platforms often aim at maximizing the time … that consumers spend within their ecosystems so as to channel consumers' attention to advertising clients or - in case of … through advertising these attention platforms can have significant impact on which products receive consumer attention in the …

We explore how participation in social networking sites (SNS) such as Facebook and Twitter affects the most …

Facebook has experienced remarkable development in recent years, and has become the most commonly used online social … carried out in relation to Facebook to date by applying a mapping technique as part of a systematic literature review. The … on Facebook use. The findings offer interesting insights that researchers can use to diversify their investigations into …