Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22
virtually try outfits before buying. This paper analyses the consumers experience using an experiment with female undergraduate … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …