Erceg, Aleksandar; Boškovska, Vera; Kukec, Liljana - In: UTMS Journal of Economics 14 (2023) 1, pp. 1-16
presents results of franchising in the world fashion industry and examines the situation in Croatia and North Macedonia. As a …-providing companies. In the fashion and retail sectors, franchising is deeply embedded and represents one of the most obvious answers and … fashion brands in the region through franchising, especially their international expansion. Thus, we have investigated the …