The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

This paper reviews the problems and potential benefits of integrating personality psychology into economics. Economists have much to learn from and contribute to personality psychology.

Im Mittelpunkt der vorliegenden Diplomarbeit steht die Frage, inwiefern Virtual Communities die Anforderungen an den Markenaufbau im Internet erfüllen können. Virtual Communities erfreuen sich z.T. großer Beliebtheit, weil sie verschiedenen menschlichen Bedürfnissen – etwa dem nach...

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Es wird ein Händlermarken-spezifischer Kauftrichteransatz zur Messung der verhaltensorientierten Stärke von Store Brands aus dem Lebensmitteleinzelhandel entwickelt und seine Leistungsfähigkeit am Beispiel des Discounters Aldi Süd und des SB-Warenhauses Real aufgezeigt. Der Ansatz verbindet...

The aim of the present paper is twofold. We first give an overview of the multi-faceted construct of career success with its 'objective' (real attainments) and 'subjective' (perceived attainments) components and with the different methodologies measuring them ('subjectivist' vs. 'objectivist'...

The protean and boundaryless career attitudes have gained special attention during the past years. A protean career attitude implies that a person strives towards a developmental progression and self-fulfillment; a boundaryless career attitude is characterized by a high physical and/or...

The study examined the relationship between employees' ability to achieve subjective success and their work attitudes. Four dimensions of subjective success were measured: fulfilling work, financial rewards, recognition, and authority. Hierarchical regression models predicting job satisfaction,...