Die Schaffung der perfekten Kundenerlebnisse über alle Phasen des Kundenlebenszyklus steht schon seit vielen Jahren ganz oben auf der Marketing-Agenda diverser Unternehmen. Allerdings wird es immer schwerer exakt zu verstehen, was Kunden im alltäglichen Kontakt mit dem Unternehmen erleben und...

[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically...

In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically...

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Das Internet stellt für immer mehr Konsumenten eine neue Möglichkeit des Kaufs von Produkten dar. Während der Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im Internet gekauft. Zum Kauf von Lebensmitteln im...

In this article we study patterns of vertical product differentiation in a multi-product monopoly using a random utility model. Prior research shows that applying such a model in a multi-product setting implies symmetric patterns of product differentiation in which all product variants of a...

Following a contractionary monetary policy shock, the aggregate output decreases over time for six to eight quarters, while the real interest rate increases immediately and remains high for three quarters. Full participation models can hardly replicate the joint response of the aggregate output...