Teichert, Thorsten; Shehu, Edlira - In: BuR - Business Research 3 (2010) 1, pp. 49-68
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate … the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a … method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement …