email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and … stakeholders via Web 2.0, the higher credibility that consumers associate with the traditional media lets companies rely on the …

and consumers, and then in the fifth section their importance for the Internet is considered. Finally, in section six …

If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than … conditions. Although consumers should be indifferent between equivalent changes in goods' prices and quantities, empirical … evidence suggests that consumers often respond differently to price changes and equivalent quantity changes. We offer a …

consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status …

mportance of sustainable consumption. Consumers associate sustainable products with ecological and regional production …

-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek. Methods: A total of 221 Dutch and Greek … affected and influence the consumers' attitudes and behavioural intentions. The static navigation design was perceived as less …