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Roadmap for Renewal: A Shared Platform in the Food Industry
Kotiranta, Annu; Seppälä, Timo; Tahvanainen, Antti-Jussi - 2017
The majority of digital platform research has focused on consumer-centric platforms. Driven by the vast growth potential of direct consumer market access, industrial communities locked behind the conventional gatekeepers in their respective value chains have lately started to tinker with their...
Persistent link: https://www.econbiz.de/10012037694
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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The effects of privatization and consolidation on bank productivity: comparative evidence from Italy and Germany
Fiorentino, Elisabetta; Vincenzo, Alessio De; Heid, Frank; … - 2009
directions since then: Italy privatized its publicly-owned banks while Germany has maintained a large share of state …
Persistent link: https://www.econbiz.de/10010298779
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Dynamic and distributional effects of environmental revenue recycling schemes: Simulations with a general equilibrium model of the Italian economy
Roson, Roberto - 2002
A dynamic general equilibrium model of the Italian economy is used to assess the impact of carbon taxation (or auctioned carbon permits), where additional revenue is used to cut either existing taxes on labour or on capital income. Simulation results do not support the existence of the so-called...
Persistent link: https://www.econbiz.de/10011335683
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Labor taxes, wage setting and the relative wage effect
Brunello, Giorgio; Parisi, Maria Luisa; Sonedda, Daniela - 2002
Public finance solutions to high unemployment in Europe have often been advocated during the past years. With unemployment concentrated among the young and unskilled, it has been suggested that the reduction of social security contributions for low wage earnings, financed by a carbon tax, could...
Persistent link: https://www.econbiz.de/10011335701
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The Spatial Distribution of Economic Activities in Italy
de Dominicis, Laura; Arbia, Giuseppe; de Groot, Henri L.F. - 2007
to take spatial dependence into account. Using data for Italy for the years 1991 and 2001, we apply exploratory spatial …
Persistent link: https://www.econbiz.de/10010325572
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The Italian block of the ESCB multi-country model
Angelini, Elena; D’Agostino, Antonello; McAdam, Peter - 2006
This paper documents the structure, estimation and simulation properties of the Italian block of the ESCB-multi-country model (MCM). The model is used regularly as an input into Eurosystem projection exercises and, to a lesser extent, in simulation analysis. The specification of the Italian...
Persistent link: https://www.econbiz.de/10011604706
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Does it pay to have the euro? Italy’s politics and financial markets under the lira and the euro
Fratzscher, Marcel; Stracca, Livio - 2009
’s prosperity. The paper focuses on olitical events in Italy over the past 35 years and asks whether the adoption of the euro in … 1999 has helped insulate Italy’s financial markets from the adverse consequences of its traditionally unstable political … system. We find that important political events have exerted a statistically and economically significant effect on Italy …
Persistent link: https://www.econbiz.de/10011605110