Marketing food brands in Italy : a case study approach

guest editor Carlo Alberto Pratesi

It might seem almost a heresy to speak of brand-name industrial food productsin Italy for many foreigners (and gourmets). Indeed, our country has noshortage of gastronomic products of the highest quality, either hand-crafted orproduced industrially at the local level in keeping with the culinary tradition ofthe various regions

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Year of publication:	c2002
Other Persons:	Pratesi, Carlo Alberto (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Italien \| Italy \| Markenführung \| Brand management \| Ernährungsindustrie \| Food industry

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Extent:	Online-Ressource (55 p)
Series:	British food journal ; v.104, no. 6
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Contents; Editorial; The Splendid coffee case; The case of Sottilette Kraft; The Milka case; The Hag case; The case of Philadelphia; Conference preview; Electronic reproduction; Available via World Wide Web
ISBN:	0-86176-708-X ; 978-0-86176-708-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012672767