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Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Persistent link: https://www.econbiz.de/10014566202
We study the impact a redistribution of income has on the decisions of a health care innovator and the utility of consumers. We find that income redistribution from rich to poor increases the quality of the medical innovation, reduces its price and increases the utility of some of the consumers...
Persistent link: https://www.econbiz.de/10010290644
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
When working together, people engage in non-contractual and informal interactions that constitute the sociology of the group. We use behavioral models and a unique survey of medical groups to analyze how group sociology influences physician incentive pay and behavior. We conclude that informal...
Persistent link: https://www.econbiz.de/10010267317
physicians have lower participation rates than male physicians plus they are subject to higher occupational mismatch, and (ii …) moonlighting is more frequent among male physicians. In this paper we investigate whether such differences are related to the … university graduates, Spanish physicians are the ones most often coupled to partners with the same educational level and/or same …
Persistent link: https://www.econbiz.de/10010268616
Variation in technology adoption is a key driver of differences in productivity. Previous studies sought to explain variations in technology adoption by heterogeneity in profitability, costs of adoption, or other factors. Less is known about how adoption is affected by bias in the perceived...
Persistent link: https://www.econbiz.de/10014480649
Understanding how physicians respond to incentives from payment schemes is a central concern in health economics … capitation payments on physicians’ supply of medical services. In our experiment, physicians choose quantities of medical … services for patients with different states of health. We find that physicians provide significantly more services under fee …
Persistent link: https://www.econbiz.de/10010293369
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