-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …

monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed … by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but … differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to … determine whether pseudo-technical advertising claims about broadband speed bias consumer choice. We tested whether these claims …