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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
allem dem Neuromarketing, in komprimierter Form informiert werden. In Abschnitt 2 werden die Fragestellungen und … Abschnitt 6, in dem das Neuromarketing als wissenschaftliches und kommerzielles Anwendungsfeld der Neuroökonomik behandelt wird …
Persistent link: https://www.econbiz.de/10010296816
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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
Pop, Nicolae Al.; Dabija, Dan-Cristian; Iorga, Ana Maria - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 26-40
important boost, as neuromarketing methods and techniques added depth and accuracy to traditional studies. The main aim of this … paper is to highlight the role and importance of neuromarketing research techniques in the evolution of neurosciences and to … neuromarketing services is to stick to ethical principles when performing the investigations. This is an obligation they have both …
Persistent link: https://www.econbiz.de/10011724838
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The economics of risky health behaviors
Cawley, John; Ruhm, Christopher J. - 2011
Risky health behaviors such as smoking, drinking alcohol, drug use, unprotected sex, and poor diets and sedentary lifestyles (leading to obesity) are a major source of preventable deaths. This chapter overviews the theoretical frameworks for, and empirical evidence on, the economics of risky...
Persistent link: https://www.econbiz.de/10010278806
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Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung
Engels, Barbara - In: IW-Trends - Vierteljahresschrift zur empirischen … 45 (2018) 2, pp. 3-26
Daten sind der zentrale Rohstoff der digitalen Wirtschaft. Dementsprechend werden sie von zahlreichen Unternehmen begehrt. Die Preisgabe von persönlichen Informationen ist der Tauschwert für die Nutzung zahlreicher Onlinedienste. Diesen zahlen viele Internetnutzer bereitwillig. Besonders oft...
Persistent link: https://www.econbiz.de/10011896715
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The dynamics of international migration: Introduction
Stark, Oded - In: International Review of Economics and Finance 28 (2013), pp. 1-2
This special issue of the International Review of Economics and Finance contributes to the received literature of the dynamics of international migration by highlighting the role of tradition in propelling migration; by admitting that the human capital formation response to the prospect of...
Persistent link: https://www.econbiz.de/10012516186
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Shall we keep the highly skilled at home? The optimal income tax perspective
Simula, Laurent; Trannoy, Alain - 2011
We examine how allowing individuals to emigrate to pay lower taxes abroad changes the optimal non-linear income tax scheme in a Mirrleesian economy. An individual emigrates if his domestic utility is less than his utility abroad net of migration costs, utilities and costs both depending on...
Persistent link: https://www.econbiz.de/10010274951
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Should I stay or should I go? An institutional approach to brain drain
Cassar, Lea; Frey, Bruno S. - 2010
This paper suggests that institutional factors which reward social net- works at the expenses of productivity can play an important role in ex- plaining brain drain. The e€ects of social networks on brain drain are analyzed in a decision theory framework with asymmetric information. We...
Persistent link: https://www.econbiz.de/10012168354
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Strategic gaze: an interactive eye-tracking study
Hausfeld, J.; von Hesler, K.; Goldlücke, S. - In: Experimental Economics 24 (2020) 1, pp. 177-205
We present an interactive eye-tracking study that explores the strategic use of gaze. We analyze gaze behavior in an experiment with four simple games. The game can either be a competitive (hide & seek) game in which players want to be unpredictable, or a game of common interest in which players...
Persistent link: https://www.econbiz.de/10014503691
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What's advertising content worth? Evidence from a consumer credit marketing field experiment
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2008
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10010270671
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Foreign Labor in Singapore: Trends, Policies, Impacts, and Challenges
Yue, Chia Siow - 2011
Singapore has one of the most open economies in Asia in terms of trade, foreign direct investment inflows, and foreign labor inflows. By 2010, citizens formed only 63.6% of the population and foreigners (not including permanent residents) form 34.7% of the labor force. This high foreign labor...
Persistent link: https://www.econbiz.de/10011421231