Calvo-Porral, Cristina; Lévy-Mangin, Jean-Pierre - In: European Research on Management and Business Economics … 23 (2017) 2, pp. 90-95
Considering the increase of the store brand’s market share globally, the present study addresses the following question … consumers, distinguishing between consumers with high perceived quality (HPQ) and low perceived quality (LPQ). Our findings … product price. Additionally, our results suggest the moderating role of perceived quality on some of the proposed …