students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of … Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total …

memes. This study aims to close this knowledge gap and tests, if memes have a positive effect on consumers' attitude towards … the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Considering the increase of the store brand’s market share globally, the present study addresses the following question … consumers, distinguishing between consumers with high perceived quality (HPQ) and low perceived quality (LPQ). Our findings … product price. Additionally, our results suggest the moderating role of perceived quality on some of the proposed …

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …Purpose The purpose of this paper is to examine the influence of consumers' perceived corporate social responsibility … corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and …

existing population as the main consumers in the EU-27 countries and Great Britain between 2004 and 2020. An additional … in volumes reduces the cost price, which contributes to the export of dairy products, and also contributes to the …

-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … provides new insight into consumers' luxury value perceptions, consumers' luxury value priorities, and the influence of luxury … values on consumers' purchase intention toward a luxury good. This study contributes to luxury fashion businesses and product …

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its … widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer … consumers call these brands 'global' and centralized marketing departments manage these brands globally - are these 'global …

To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the … impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone … brands of Apple and Nokia as well as different critical incidents (corruption vs. product failure). Brand personality …

The importance of understanding how consumers gather and evaluate information about the new products is essential for … providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn … Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers …

The aim of this paper is to provide a reliable set of income, own-price, and cross-price elasticities of demand for the …