Store brands’ purchase intention: Examining the role of perceived quality
Year of publication: |
2017
|
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Authors: | Calvo-Porral, Cristina ; Lévy-Mangin, Jean-Pierre |
Published in: |
European Research on Management and Business Economics (ERMBE). - Amsterdam : Elsevier, ISSN 2444-8834. - Vol. 23.2017, 2, p. 90-95
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Store brands | Perceived quality | Purchase intention | Confidence | Price |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2016.10.001 [DOI] hdl:10419/205746 [Handle] RePEc:idi:jermbe:v:23:y:2017:i:2:p:90-95 [RePEc] |
Classification: | M30 - Marketing and Advertising. General ; L81 - Retail and Wholesale Trade; Warehousing |
Source: |
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina, (2017)
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Ramkumar, Bharath, (2020)
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Jayakrishnan, S., (2016)
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