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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja; Hildebrandt, Lutz - 2009
The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by … for fast moving consumer goods (FMCG) manufacturers and retailers. Knowing why a customer stays loyal to a brand in … multiple product categories is necessary for deriving suitable marketing strategies in the context of a brand extension, yet …
Persistent link: https://www.econbiz.de/10010270714
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Risk attitudes and investment decisions across European countries: are women more conservative investors than men?
Badunenko, Oleg; Barasinska, Nataliya; Schäfer, Dorothea - 2009
This study questions the popular stereotype that women are more risk averse than men in their financial investment decisions. The analysis is based on micro-level data from large-scale surveys of private households in five European countries. In our analysis of investment decisions, we directly...
Persistent link: https://www.econbiz.de/10010291778
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The Bomb risk elicitation task
Crosetto, Paolo; Filippin, Antonio - 2012
This paper presents the Bomb Risk Elicitation Task (BRET), an intuitive procedure aimed at measuring risk attitudes. Subjects decide how many boxes to collect out of 100, one of which containing a bomb. Earnings increase linearly with the number of boxes accumulated but are zero if the bomb is...
Persistent link: https://www.econbiz.de/10010291835
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Joint measurement of risk aversion, prudence and temperance
Ebert, Sebastian; Wiesen, Daniel - 2010
We propose a method to measure the intensity of risk aversion, prudence (downside risk aversion) and temperance (outer risk aversion) in experiments. Higher-order risk compensations are defined within the proper risk apportionment model of Eeckhoudt and Schlesinger [American Economic Review, 96...
Persistent link: https://www.econbiz.de/10010293367
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Barriers to Diversification and Regional Allocation of Capital
Broll, Udo; Roldán-Ponce, Antonio; Wahl, Jack E. - 2007
In order to evaluate the allocational effectiveness of regional policy when harmonizing regional economic conditions firms? preferences play a pivot role. If harmonization hinders risk diversification of the firm, then instead of regional diversification of capital agglomeration of capital...
Persistent link: https://www.econbiz.de/10010296826
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Siblings, not triplets: social preferences for risk, inequality and time in discounting climate change
Atkinson, Giles D.; Dietz, Simon; Helgeson, Jennifer; … - 2009
Arguments about the appropriate discount rate often start by assuming a Utilitarian social welfare function with isoelastic utility, in which the consumption discount rate is a function of the (constant) elasticity of marginal utility along with the (much discussed) utility discount rate. In...
Persistent link: https://www.econbiz.de/10010298595
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Discounting for Climate Change
Anthoff, David; Tol, Richard S. J.; Yohe, Gary W. - 2009
It is well-known that the discount rate is crucially important for estimating the social cost of carbon, a standard indicator for the seriousness of climate change and desirable level of climate policy. The Ramsey equation for the discount rate has three components: the pure rate of time...
Persistent link: https://www.econbiz.de/10010298596
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Discounting for Climate Change
Yohe, Gary W.; Tol, Richard S. J.; Anthoff, David - In: Economics: The Open-Access, Open-Assessment E-Journal 3 (2009) 2009-24, pp. 1-22
It is well-known that the discount rate is crucially important for estimating the social cost of carbon, a standard indicator for the seriousness of climate change and desirable level of climate policy. The Ramsey equation for the discount rate has three components: the pure rate of time...
Persistent link: https://www.econbiz.de/10010298642
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Siblings, not triplets: social preferences for risk, inequality and time in discounting climate change
Helgeson, Jennifer; Dietz, Simon; Atkinson, Giles D.; … - In: Economics: The Open-Access, Open-Assessment E-Journal 3 (2009) 2009-26, pp. 1-28
Arguments about the appropriate discount rate often start by assuming a Utilitarian social welfare function with isoelastic utility, in which the consumption discount rate is a function of the (constant) elasticity of marginal utility along with the (much discussed) utility discount rate. In...
Persistent link: https://www.econbiz.de/10010298644
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Export production under exchange rate uncertainty
Broll, Udo; Gilroy, B. Michael; Lukas, Elmar - 2008
Given that a multinational enterprise can react flexibly upon exchange rate movements, international trade flows may be interpreted as an option. An enterprise will opt to export if the profits obtained from exporting under given exchange rate developments are greater than if foreign subsidiary...
Persistent link: https://www.econbiz.de/10010300614