Narrow search
Showing 1 - 10 of 819
Cover Image
Verhaltensforschung am Point of Sale: Ansatzpunkte und Methodik
Silberer, Günter - 2009
Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...
Persistent link: https://www.econbiz.de/10011902045
Cover Image
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
Cover Image
Thirty years of entrepreneurship research published in top journals: analysis of citations, co-citations and themes
Ferreira, Manuel Portugal; Reis, Nuno R.; Miranda, Rui - In: Journal of Global Entrepreneurship Research 5 (2015) 17, pp. 1-22
Entrepreneurship research has increased markedly over the past three decades. In this paper we conduct a large scale survey of the literature beyond a subjective perspective on what entrepreneurship research has comprised. We investigate what have been the intellectual structure and the...
Persistent link: https://www.econbiz.de/10011656447
Cover Image
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 1-7
Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining … relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors’ affiliation … aligning cutting edge techniques toward Marketing benefits. Also, few inter-continental co-authored publications were found …
Persistent link: https://www.econbiz.de/10012115935
Cover Image
An exploratory review of the design literature: Gaps and avenues for future research
D'Ippolito, Beatrice - 2012
The importance of design has been recognised by scholars from different fields such as artificial sciences and engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential enabler of innovation, it still acknowledges a wide...
Persistent link: https://www.econbiz.de/10010409452
Cover Image
Purchasing Organization and Design: A Literature Review
Glock, Christoph H.; Hochrein, Simon - In: BuR - Business Research 4 (2011) 2, pp. 149-191
This paper presents the results of a comprehensive literature review of the organization of purchasing covering the period from 1967 to 2009. The review provides a structured overview of prior research topics and findings and identifies gaps in the existing literature that may be addressed in...
Persistent link: https://www.econbiz.de/10010421363
Cover Image
How the Entrepreneurial Top Management Team Setup Influences Firm Performance and the Ability to Raise Capital: A Literature Review
Maschke, Konstantin; zu Knyphausen-Aufseß, Dodo - In: BuR - Business Research 5 (2012) 1, pp. 83-123
This paper reviews research findings on entrepreneurial top management teams within the last 20 years. It concentrates on team-based management factors and their influence on a new venture's growth and ability to raise capital. This paper integrates recent findings and provides an overview of...
Persistent link: https://www.econbiz.de/10010421371
Cover Image
The research field of Social Innovation: Deriving an updated view on the field through a co-citation analysis
Fazekas, Andreas; Kruse, Daniel J.; Herstatt, Cornelius - 2020
This paper presents a thorough analysis of the research field of Social Innovation (SI). It seeks to contribute to the understanding of how this dynamic research field has developed since the early 2000s by addressing three main topics. First, an analysis of the current intellectual structure of...
Persistent link: https://www.econbiz.de/10012254838
Cover Image
Consumer behaviour for wine 2.0: A review since 2003 and future directions
Lockshin, Lawrence S.; Corsi, Armando Maria - In: Wine Economics and Policy 1 (2012) 1, pp. 2-23
for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine … tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine …
Persistent link: https://www.econbiz.de/10011986469
Cover Image
A Generalization of the Calendar Time Portfolio Approach and the Performance of Private Investors
Hoechle, Daniel; Zimmermann, Heinz - 2007
We present a regression-based generalization of the calendar time portfolio approach which allowsfor the inclusion of continuous and multivariate investor or firm characteristics in the analysis. Ourmethod is simple to apply and it ensures that the statistical results are heteroscedasticity...
Persistent link: https://www.econbiz.de/10011390620